On Monday, LeBron James and Nike agreed to a lifetime deal, first reported by ESPN's Darren Rovell.
The deal is the biggest commitment Nike has ever made to an athlete, and it's a game-changer for athlete endorsements down the line.
While the terms of the deal haven't been made public, if it's going to last a lifetime, it obviously must be worth a tremendous amount of money.
Reporters connected to the situation have talked to people and there's been some speculation on how much the deal is worth. It sounds like a monster.
Would not be surprised if LeBron's lifetime deal exceeds $1 billion.
— Darren Rovell (@darrenrovell) December 8, 2015
On LeBron-Nike deal front, I'm told by person w/ knowledge of financials that estimates of between $400 & $500 million are significantly low
— Sam Amick (@sam_amick) December 8, 2015
On annual earnings front, person w/ knowledge puts figure north of $30 million annually. It's a lifetime deal, & he's 30...years...old.
— Sam Amick (@sam_amick) December 8, 2015
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